ClearSight Publicity
Are you looking for a trusted and competent writer to prepare your press releases and provide experienced advice on the best ways to get known through the Internet?
ClearSight Publicity is a boutique Internet publicity agency run by Anora McGaha. ClearSight Publicity specializes in online publicity and reputation development for select businesses, authors and professionals.
Examples of client press releases include:
- 25 Press Releases through ClearSight Publicity
Additional Client Press Releases (Under their Branding)
- A Catering Company
- A Dentist (15 Press Releases through October 2011)
- A Construction Related Company
Pricing for press releases varies with contract, and time required to develop the quality of press release you’re looking for. ClearSight Publicity focuses on high quality, professional press releases, key word researched and optimized for multidimensional value for search and news.
Variables include:
- Press room set up on one or more sites
- Research into your keywords
- Time to write the press release
- Research for your topic
- Research on related news
- Familiarization with your business and industry
- Number of sites distributed through
- Cost of paid distribution
- Marketing copy
- Obviously promotional
- Subjective with qualitative adjectives (e.g. Great, Good, Fine, Extraordinary, Outstanding)
- Sloppily posted – because they have a long life on the Internet, representing you
- Objective and neutral – fact based
- Offering news for you as a professional, your business, or your community
- Researched for search optimized key words and related news content
- Distributed based on the business need and potential reach of interest
- Clear and polished – without typos
- Well thought out to increase their value
- Minor edits or proof reading of a release you wrote
- Writing the release from a phone interview or email
- Research on the topic for depth and related news
- Key word research and optimization (so interested people can find your release in the trillions of pages on the Internet)
- Your review, revising the release, a second review if needed
- Setting up a press room, or multiple ones on different sites
- Adjusting your logo to fit in the press room
- Adding and adjusting a photo if the press release site allows that
- Number of sites where the press release will be posted or distributed through
- Cost of distribution on the paid distributions sites
- Time involved to make payments on the distribution sites (some require PayPal which can have complications, others require a credit card – and will you give the number to your publicity to pay for the release)
- Sending you links to some of the more valuable online sites that have picked up your news
- Sending you the link to the press room, so that a social media button can be added to your website
- Sending you the link to the press release so you can post in on your social media accounts and email your business contacts
Prices of Press Releases range from $50 at the very low end; $150/$175 in the mid-range; and $250 – $1000 in the upper range depending on many variables. In addition to the actual nature of the service (see the list above), you’ll pay more for a publicists’ personal network of reporters, and the demand for their press releases.
Anyone can write three paragraphs with a title on a subject, but will it show up when people are searching for related topics on the Internet? Will it look and sound credible? Will it be polished and written for the long term? Will it have brought out the most value you have to offer on that topic? Think of it as a magazine ad, only instead of expiring in a week or month or quarter, and getting thrown away, it remains available for years, answering the questions and curiosity of untold people searching the Internet.
Contact anora@clearsightpublicity.com to discuss your Internet publicity plan, limited to press releases, or integrated with a social media program, or as part of an integrated marketing plan.
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